Direct representation: the customs agent acts in the name of and on behalf of the trader.
When a declarant (agent) presents an entry, this would normally be as a Direct Representative.In this way the agent is acting on behalf of the importer and on instructions from the importer.
The agent is not liable to Customs for any Customs debt associated with that entry/trader.
Some trading conditions (BIFA for example) exclude anything but direct representation as the
risk may be too great, the alternative being indirect representation, see below.